So I no longer blog here everyday, but still believe it is beneficial to update blogger with more of a personal blog considering my website blog is more geared towards information for the public. I am beginning to feel momentum, some very good stuff has been happening lately I have recently made a deal with a local Nutritional Store Driven Sports Nutrition, this is a very successful store it has a wide selection of products and the way the owner has made the store layout is genius. He has a really good store front and I have a professionally built website, so I asked him if he wanted to partner up and I would sell his products online and we can split the profits, he agreed! This solved a major problem for me, I do not have a wide selection of inventory but want to become a well established online nutritional store, he has a solid local store but not a very well built website.
I have started hitting up Search Engine Optimization very hard, getting up 5 a.m to get a few quiet hours to research and follow the instructions. I also have a great idea for the website, I truly believe it will be a game changer on how customers buy products not only on nutritional online stores, but all retail stores on the Internet! I am working hard on this project and hope to have something tangible very soon.
One of the SEO tips was to create videos, I do get a lot of people who are impressed when they see my product even after they have already reviewed it online, I guess they do realize how big the bottle is, nice the product looks, and how much they actually get in the product. So I made this video I was on the fence about it, at first I wanted to plan the video out and create a script, but I thought I just need to create it and get it out there or I never will.
Above you can see the new shirts we created, trying to get brand name awareness out and t-shirts seemed like a great idea especially for a nutritional store, this way people will see others hopefully at the gym and ask about it. I plan on using the shirt as a marketing tool in other ways as well, giveaways, contest, incentives to buy product in bulk. I thought the money spent here would be better then an add on the radio or etc.
Misc, I'm reading Re-Work right now enjoying it a lot, just got done with Tipping Point <- that book gave me a lot of hope and insight on how something can go from nothing to a viral epidemic with the right people contacted or supporting your product.
Having a Blast, and I am going to keep at it until i'm at the top!
Hope to see you there!
Tom McConnell
www.mentalgiantsnutrition.com
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